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Personal Brand Launch for Scott Elmerick

Updated: Jun 26, 2021

Scott Elmerick - Senior Mortgage Consultant at Caliber Home Loans

Scott Elmerick - Senior Mortgage Consultant at Caliber Home Loans. Scott dedicates his expertise and years of experience to helping homebuyers through mortgage financing in the Central Coast California area. He makes the home buying, selling, and mortgage loan process seamless and as stress free as possible for all of his clients.

Scott's Words:

"As a senior home loan consultant at Caliber Home Loans, and with 16+ years of experience in the mortgage industry, I have been honored to work with people from all walks of life. I specialize in helping young and experienced professionals build their wealth. I truly love what I do and believe in the value of hard work, integrity, leading others, and setting & achieving goals."

As an elite branding company with vision and purpose, Confident Closers really wanted to simultaneously bring Scott's professional energy to the brand as well as highlight his many strengths and successes. Not only personally, but professionally. He has received numerous positive glowing reviews and testimonials, and is known for being a highly respected mortgage professional and mentor to his clients.

Website Design

Confident Closers chose sophisticated colors and layouts that reflect both Scott's personality as well as what his brand stands for. We’ve also applied this branded color scheme to complete his website branding. The website layout was created specifically to be easy-to-navigate, easy-to-use and with a straight-to-the-point menu.

The interactive website features lead capturing and storytelling through multimedia - making it elegant and sleek on the eyes as well as user-friendly.

We tell everyone this because it’s true: A website is crucial for a business, not only as a holding place for you to present all of your services information, but also as a marketing tool ideal for search engine results, new business leads and continued growth.

Logo Branding

A logo is the face of your brand, plain and simple. Your logo must speak a thousand words, represent what your brand does, and convey the company brand all through a single image.

Logo design and branding is a unique process for each and every client. Some clients may have ideas on what they would like to see in their logo while other clients may just leave it entirely up to the Confident Closers professionals to bring their logo to life.

It is one of the most powerful marketing tools and most used pieces of imagery within your branding design. Just think about all of the company brands that you yourself recognize just by their logos. There are so many recognizable ones!

Social Media Design

Social media is not just for fun. Social media is a vital part of business today and for the years ahead. It’s the perfect balance of showcasing what you’ve been doing, or what you have planned for the future, while also selling your concept/product/brand to your current followers/fans while simultaneously attracting new ones. The key to growth is through engagement, targeted high quality content, proper use of branded imagery, and strategic social media marketing.

Confident Closers has implemented several tested methods into Scott Elmerick's social media platforms successfully, giving her brand opportunities for success.

Company Stationery Branding (Thank You Notes, Business Cards, letterhead etc.)

Company collateral/stationery, such as business cards, Thank-You notes, letter headings, etc., is key to offline marketing and networking for any company, big or small. And it shows clients & consumers that you are well-branded, that you have a vision, and that you intend to make a great first impression and provide a quality experience, product or service.

The collective full-scope branding of Scott Elmerick is a just small piece of the puzzle of his mortgage career, which is reflective through the most vital aspects, logo, style, content and information, for maximum networking and growth.

Check Out Scott Elmerick's Online Channels:


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